Upon his losing a weight loss bet to his wife, she forces him into a tight restricting corset, followed by a complete change into female lingerie and clothing, including a red silk evening dress and high heels. Then after he was forced to walk to the mall the local beautician finds him and with his wife's permission continues the transformation at her beauty parlor, forcing him to undergo a complete beauty makeover and ear piercing.
Then being forced to purchase a skirted bathing suit for his maidenly duties at home, the saleswoman takes a liking to the sweetie and with the wife's permission adds permanent curves to his body and inducts him, now a her, into modeling 'Queen' sized high fashion outfits and lingerie. And to convince him that he is now a she who can no longer pass as a guy, the saleslady dresses him for his new evening occupation as an exotic waitress.